Search Engine Optimisation (SEO)

Technical optimisation is a complex and time-consuming process that forms the basis for the success of any website. Various factors are taken into account, such as the creation of a sitemap.xml, robots.txt, breadcrumbs, the implementation of HTTPS, the design of indexing pages, the handling of 404 errors, 302 redirects and many other aspects. Google can use these criteria to assess the quality of your website in terms of technical implementation. Does the topic sound complicated and confusing? Don't worry! With years of experience in this industry, as an SEO agency we know exactly what we are doing and have helped numerous companies of all sizes to achieve online success.

Google wants to ensure that high-quality and relevant websites are at the top of the search results. For this reason, the search engine provides detailed statistics systems such as Google Analytics and Google Search Console free of charge. We at butiga prefer to use fathom analytics because of it's privacy focus.  With the help of these professional tools, you are guaranteed not to miss any visitors to your website. At butiga agency, we create detailed SEO reports for you that are easy to understand and help you to maintain an overview and get to know your site visitors better. For example, you can find out which region the site visitors come from or which keywords were used to find your site. Of course, we also work with analytical systems from other providers, such as SAP Analytics Cloud or Adobe Analytics.

Would you like to know what content you should create for your website, or which keywords will bring you the most leads? Our experts have the answers to exactly these questions. Thorough keyword research is the key to effective SEO. Targeted website traffic is generated by entering keywords into the Google search box. It is important that the words and phrases are relevant to your website and are integrated into the content of your website in a well-coordinated manner. By clustering search queries, you gain insight into which categories, products or services are most relevant to your potential customers and should therefore be highlighted.

Have you already fully optimised and adapted the visual part of your website? That's great! However, that's only half the battle. Did you know that you need to fill in the meta tags in the admin panel or backend of your website, even if they are not directly visible to site visitors? In fact, these meta descriptions have a direct impact on the visibility of your website in Google search results. Whether manual or automated, we provide you with precise and concise meta titles and meta descriptions, and we coordinate all the finer points of on-page SEO with you in advance.

"Content is king!” One of the most fundamental aspects of SEO is high-quality content for your website, filled with keywords and created by experts in your field. Page content is currently still given more weight by Google than the design of the website. Your texts should stand out from those of your competitors and serve as a detailed guide, not a superficial overview. This aspect will also be reflected in the ranking, because if your website is provided with useful and interesting content, Google will classify it as added value and improve the chances of better visibility.

Backlinks - one of the most important ranking factors for Google. For search engines, links that lead to your site are an indication of important and valuable content that users are willing to share and spread across the web. The more links from high-quality resources with a high DR (Domain Rate), the more important your site is to search engines, and the higher the chances of ranking well for competitive keywords. While cheap and fake backlinks can even cause damage, high quality backlinks will help you catapult your site to the top of the search engines. A well-founded backlink strategy is the be-all and end-all.